The Screaming O Makes CBS 'Sunday Morning' News Show

Ariana Rodriguez
LOS ANGELES — The Screaming O, nominated for three awards at tonight’s 2010 XBIZ Awards, appeared on CBS Sunday Morning with the cast of Oxygen’s “The Bad Girls Club” testing their skills as Screaming O cheerleaders, short skirts and all.

Clips from a special episode of "The Bad Girls Club" lent support to the episode of "Sunday Morning" devoted to society’s obsession with outrageous reality TV, and featured the show’s stars wearing The Screaming O cheerleading gear and dancing around the company’s booth at ANE.

“Reality TV is the only marketing tool of its kind that can bring our beloved brand into the homes of millions of viewers every episode,” The Screaming O partner Keith Caggiano said. “People look to The Screaming O to add fun, sexy and cool spice to their love lives, and reality TV appearances like ‘The Bad Girls Club’ and our recent ‘Leave it to Lamas’ plug on E! Entertainment help promote that positive message.”

This season of “The Bad Girls Club” features a stylish Screaming O-branded sex toy vending machine designed with rotating shelves offering a collection of goodies, including The Screaming O's full line of cockrings, mini vibes and fun toys.

“The Bad Girls Club” broke network records with its Dec. 15 episode being the most-watched non-finale telecast in the channel's history. More than 1.4 million viewers tuned in, with 1.025 million in the 18-49 demographic — the consumer demo that The Screaming O appeals to.

The Screaming O is nominated in three categories — Marketing Campaign of the Year, Sexual Enhancement Product Manufacturer of the Year, and Sex Toy Manufacturer of the Year — at tonight’s 2010 XBIZ Awards in Hollywood, Calif.

The Screaming O took home XBIZ’s 2009 Adult Toy Manufacturer of the Year. The company also won StorErotica Magazine's 2007 Innovator of the Year award, and its flagship product, the Screaming O Vibrating Ring, was named Best Product of 2008 by Women's Health Magazine. Additionally, the BigO vibrating erection band was named “Top Pick” by renowned sex educator Dr. Sue Johanson, host of the Oxygen network's popular “Talk Sex With Sue.”

To read CBS' report, click here.