Wicked Inks Distribution Deal With Euro JoyBear Pictures

Bob Johnson

LOS ANGELES — Continuing on what appears to be a growing trend among domestic adult production companies, Wicked Pictures announced an exclusive distribution deal with a European producer.

Wicked will be serving as the exclusive North American distributor for Britain's JoyBear Pictures. The London-based company's mantra is "Raunchy Films For Her And For Him," and has been the subject of features in the January 2010 editions of Britain's Esquire magazine and the Sunday Times newspaper.

JoyBear Pictures is the brainchild of British producer, director and owner Justin Robeiros dos Santos, whose personal mandate is "I like my films to look beautiful." The company's products have been described as female-friendly and a "kinder and gentler" form of porn by reviewers.

Britain's Knave magazine lauded Robeiros dos Santos' film "Private Thoughts" for "focusing on all the things that the rest of the porn industry have forgotten: situations, glances, and genuine human beings. The majority of porn studios would do well to follow the lead."

Wicked said it plans to release a JoyBear title every other month, beginning with "The London Sex Project," arriving on store shelves March 24.

The company said the movie was shot in true cinema verite fashion "following the lives and loves of a disparate group of attractive Brits who all have one thing in common - at one time or another, they've admitted to cheating on their significant others." The director then follows each interview subject as they engage in a heated and passionate tryst with their secret object of desire. Some of the individuals interviewed live in open relationships, while others are truly "risking it all" for a taste of forbidden fruit.

Wicked VP of Special Projects, Joy King, said, "These movies are a breath of fresh air. 'The London Sex Project' had me captivated from begging to end. It's some of the most believable and refreshing adult filmmaking I've seen in a very long time."

"As we say here in the U.K, I’m extremely chuffed - elated - to have teamed up with Wicked! Being pioneers of couples-focused films, they are a perfect match for Joybear. I hope to be working with them for many years to come," Robeiros dos Santos said.

For information contact Steven Vlottes at (818) 349 3593 or MrVlottes@wickedpictures.com.