Former Digital Playground Exec Launches Marketing Firm

Bob Johnson

MARINA DEL REY, Calif. — Industry marketing veteran Adella has announced the launch of Fine Ass Marketing, a full-service marketing communications company. Adella departed amicably from Digital Playground where she was Director of Marketing and Public Relations for 10 years.

“Adella was pivotal in launching the careers and shaping the brand of top adult superstars Jesse Jane, Tera Patrick, Stoya, Devon, Riley Steele and Teagan Presley, as well as blockbuster films, “Virtual Sex”, “Island Fever”, “Jack's Playground” and “Pirates,” the company said. During her stint at the studio, Digital Playground received over three hundred awards, including an unprecedented number of marketing accolades. Digital Playground owners Ali Joone and Samantha Lewis said they wish Adella the best with her future ventures.

“Adella’s vision, principles, devotion, friendship and love have been instrumental to Digital Playground. She always worked diligently to show Digital Playground in a positive light and at the forefront of the media. Adella is an embodiment of Digital Playground’s values and an extension of myself. I will greatly miss her, but will always applaud and support her," the owners said.

Fine Ass Marketing will service the entire adult industry including studios, talent, novelty and web companies, photographers, directors, distributors and stores offering comprehensive promotional, marketing and networking solutions. The company said it is “guaranteeing comparable rates and incomparable service.”

Adella said, “While I am excited and eager about the launch of my own company, I would be remiss if I didn't pay tribute to Digital Playground and its owners, Joone and Samantha Lewis. I have been blessed to have their marketing support and guidance for over a decade. We have seen to completion some of the most successful marketing campaigns in the history of adult entertainment, and it's been an honor to be a part of their team. I simply would not have grown to this position without their tutelage. My departure is with gratitude and love and couldn't be more amicable; Samantha is one of my closest and truest friends and has been a mentor and inspiration to me. I will always consider Digital Playground's stars, employees and principals as family.”

An additional facet of Fine Ass Marketing includes a booking agency specializing in appearances, hosting, store signings, magazine coverage, photo shoots and crossover opportunities such as music videos, movies and television.

More information from FineAssMarketing.com or contact Adella at Adella@FineAssMarketing.com or call her at (310) 804 0514.

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