Adam & Eve Reports Double-Digit Profit Over 2008

HILLSBOROUGH, North Carolina — Adam & Eve today announced a 17% profit increase in 2009 over 2008’s figures.

Areas of growth in 2009 included e-mail marketing, paid search marketing and marketing for AdamAndEve.com that is placed offline in radio, TV, podcasts and other areas. These areas had double-digit growth for the second consecutive year.

Adam & Eve’s website AdamAndEve.com/news and mail order catalog bucked the retail trend by increasing profits in a year when many companies were relieved to break even, the company said.

"Through smarter marketing efforts, by taking advantage of growing marketing channels and by increasing operational efficiencies, we improved our profit by 17% over 2008,” said Adam & Eve Marketing Director Chad Davis.

“Definitely, 2009 was a challenging year. We experienced a slight decline in sales as the paper side of the business shrank more quickly than we anticipated. Offsetting that shrinkage were both an increase in the efficiency of our marketing dollars and sales growth in other areas. Fortunately, December sales were up over 2008 and profits for the month and year were very healthy,” Davis said.

Davis added that similar to the shift of business from traditional catalog to internet-based is the shift in product preference of the customer. Personal massagers (vibrators) continue to make up a larger portion of web sales. Personal massager (vibrators) sales hit another high in 2009 and accounted for 1/3 the overall revenue.

“We attribute some of this shift to the customer base ordering from our website. Typically, more women order online than through our traditional catalog,” he said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

Nadia Jay Stars in Latest From Brazzers

Nadia Jay stars with Mick Blue in the latest release from Brazzers, titled "Fucking the Bath Voyeur."

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced two new vibrators.

Tommy Gunn Reflects on His Legendary Past as He Looks to the Future

Tommy Gunn is wearing an eyepatch. It’s not an homage to the classic "Pirates" porn parody franchise, in which Gunn takes on the Johnny Depp role. The eyepatch is a temporary measure to help him deal with a nerve palsy that came out of nowhere several years ago and affects his vision from time to time. Gunn needs his vision. As one of the adult industry’s longest-serving male stars, he still has plenty to look forward to.

Rocco Siffredi Directs New Rebel Rhyder Showcase

Evil Angel has released Rocco Siffredi’s Rebel Rhyder showcase title, "Rebel Meets Rebel."

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Shalina Devine Toplines 'Thr3e #7' From Dorcel

Shalina Devine headlines the latest release from Dorcel, titled "Thr3e #7."

Chloe Amour Headlines 'Unfaithful Betrayal 3' From Bellesa Films

Chloe Amour toplines the third volume of “Unfaithful Betrayal” from Bellesa Films.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Show More