Conn. Retailer Loses Round Over SOB Ordinance

BERLIN, Conn. — In a decision of particular interest to adult retailers, the 2nd U.S. Circuit Court of Appeals has ruled that the total adult inventory — not a percentage of total inventory — qualifies a store as an adult business.

Monday’s ruling came after Very Intimate Pleasures said it would carry 8,242 adult items at its 15,000-square-foot store, going over the town of Berlin, Conn.’s 12-percent adult products rule. The store has a total of 67,236 adult and mainstream items.

A panel of the 2nd Circuit was asked to rehear an earlier U.S. District Court decision that determined Berlin’s use of the terms in its 12-percent rule of “significant and substantial” were overly vague.

The town appealed to the 2nd Circuit, which ruled in the town's favor Monday.

Daniel Silver, an attorney representing Very Intimate Pleasures, said the ruling was just a "hiccup along the way." He expects another pending federal lawsuit that Very Intimate Pleasures has brought against Berlin to ultimately clear a path for Very Intimate Pleasures' store.

Silver said he plans to petition the 2nd Circuit’s full panel to review the ruling.

A trial in Very Intimate Pleasures's other case is scheduled for July in U.S. District Court in Bridgeport. In that case, Very Intimate Pleasures contests Berlin's right to regulate an adult-oriented business.

Berlin will argue that it can regulate adult-oriented businesses because they have substantial negative effects on the community, said Thomas Gerarde, a lawyer for the town.

Monday's ruling centered on how to define a business like Very Intimate Pleasures, but the upcoming case challenges Berlin's right to regulate it.

The case is VIP of Berlin LLC vs. Town of Berlin and (town manager) Denise McNair, No. 09-2950.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Introduces Clinician-Reviewed Educational Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Show More