Italians Move Against Online Adult

MILAN — The Italian government has joined the ranks of those who are not pleased about the way in which users may freely upload video content to the Internet, and it intends to do something about it.

According to the Associated Press, as early as February 4 of this year, companies such as Google-owned YouTube would be required to screen user-uploaded videos for content that is deemed pornographic, violent or otherwise offensive.

The measure reportedly will also compel ISPs to enforce the same standards across their networks in order to police individual websites which may need to acquire a special use permit to operate in Italy — mirroring the recent "website licensing" maneuvers by the Chinese government. Failure to comply could result in fines to ISPs equaling from $210 to more than $210,000.

"We are concerned over the fact that [companies], like YouTube, that simply make content available to the general public, are being bundled together with traditional television networks that actually manage content," Google Italia's European senior policy counsel Marco Pancini reportedly told the newspaper La Stampa. "It amounts to destroying the entire Internet system."

The Italian order restricts all online material that is harmful to minors, and specifies pornography among the banned content types.

While it is unclear how the new laws will apply to websites without a physical presence in Italy, support for global regulation seems to be increasing, even (surprisingly) in the name of content diversity and a fair playing field.

"I cannot consider YouTube as a benefactor of mankind. I must consider YouTube as a company," economist Carlo Carnevale Maffe told the AP. "Google and the Internet live without regulation worldwide. This is impossible and we need to clear what are the limits of this new platform. We need to upgrade the legal platform to make sure the Internet is not blocked from innovation, but to give fair competition to the Internet."

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

'PSMTickling' Launches Through Paysite.com

PSMTickling.com has officially launched through Paysite.com.

Show More