Male Power Unveils Interactive Website, Catalog

LONG ISLAND, N.Y. — Men specialty underwear designer Male Power has published its 2010 catalog, which can be viewed online at its recently launched site, MalePower.com.

The company has added the Branded Cotton Lycra collection to its new Extreme collection.

The website is a one-stop source for brick and mortar stores and online retailers that are interested in Male Power collections, the company said. The website enables visitors to download images directly, and offers links to online retailers and a new Press section.

“We’re very excited to have the new Male Power catalog and website up and running,” said Marybeth Onken, vice president of Male Power. “We’re making strides to optimize our website and enhance the experience for visitors.”