The event was hosted by mainstream actress Sofia Vergara and featured a live performance by Robin Thicke with DJ Jus Ske spinning music throughout the night.
The Voyeur venue was lavishly decorated; with masked, topless women posing, dancing and dangling from the ceiling. The room was filled with international representatives of adult industry manufacturers, distributors and retailers, including Holiday Products, Classic Erotica, Topco Sales and Honey’s Place.
Videos of the Essence of Pleasure line played continuously in the background as the line’s four vibrators were on display.
Housed under Vast Resources, which also is the parent company of Miracle Beam Products, Basic Solutions and Topco Sales, Vida Internationale has created the Essence of Pleasure line of luxury sex toys.
Gerardo Ramos, the developer of Vida’s told XBIZ that each vibe’s name is a word derived from various languages from around the globe — old and new — that describe quintessential needs for sexual pleasure.
Lussuria is Lust; Zara is Aim; Vanta is Want; and Urja is Orgasm.
The company’s slogan “Sex is Life” also applies to the line’s concept.
“Vida means life and the line’s four vibes represents the four elements of life — earth, fire, water and air,” Ramos said. “The four dots that create the ‘i’ in Vida’s logo represent that too. It was all part of the concept.”
One of the company’s principles is to strive to be earth-friendly, a sales rep said. The vibes are mercury-free, cadmium-free and phthalates-free. They also are rechargeable and crafted from anodized aluminum and silicone.
Pollack said the line was designed with consideration to the contours of a woman’s body.
“Vida Internationale targets the discerning woman who is willing to take charge of her sexuality,” she said. “She makes an above average income yet is savvy when it comes to saving money and getting a good value for her money.
“The concept behind Vida began with a simple mission to make luxury pleasure objects that are priced right — because every woman deserves to experience affordable pleasure.”
The Vida Internationale line comes in a leather train case tote with an embroidered Vida logo that includes a soft storage bag. Packaging also includes a catalog of Vida's Essence of Pleasure line, plus detailed care and usage instructions.
A Vida Internationale sales representative told XBIZ that the goal of the company is for its line to transcend into the mainstream.
The company’s aim was apparent with some of mainstream’s pop culture stars in attendance at the launch party. Guests included the entire cast of MTV’s “Jersey Shore,” actors Shane West and Simon Rex and model, actress Carmen Electra.