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Sex In The Shower TV Ads Launch on Bravo, VH1

Sex In The Shower TV Ads Launch on Bravo, VH1
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Jan 7, 2010 2:00 PM PST    Text size: 
HUNTINGTON BEACH, Calif. — Sportsheets International and Sara’s Secret/Condoms To Go have partnered to launch a three-month multimedia marketing campaign for Sex In The Shower, products that make sex in slippery places less treacherous.

The campaign combines TV advertising, website promotions, street level signage and in-store displays.

The crux of the campaign is a 30-second ad that will air on Bravo, VH1, Oxygen and TruTv in the Dallas Metro area on Time-Warner Cable.

“To my knowledge, this is the first time a manufacturer and retailer have partnered to produce a commercial for mainstream television,” said Gary Krupkin, senior vice president of Sara’s Secret/Condoms To Go.

The television ad campaign coincides with the release of six new Sex In The Shower items that include a specially designed silicone lube, tile mirrors and Vibrating Massage Soap.

“Sara’s Secret/Condoms To Go have been paradigm pioneers of our industry when it comes to television,” said Todd Carter, Sportsheets director of marketing. “That coincides nicely with our innovative new brand. I am proud to have Sex In The Shower be a part of their vision.”

The commercial can be viewed at SexInTheShower.net.

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