The Screaming O Makes Another Reality Show Appearance

TORRANCE, Calif. — Adult novelty manufacturer made a special appearance on an episode of E! Entertainment reality show “Leave It to Lamas.”

The show centers around the family of 1980s star Lorenzo Lamas. In the episode, his 23-year-old daughter Shayne Lamas gets a special present from her best friend Amber Hay, a gift bag of vibrating products from The Screaming O.

On the show, Shayne expressed her gratitude by holding up The Screaming O item, and saying “Amber's the best friend ever.” She then tossed it at her brother A.J. Lamas.

“The Screaming O vibrating ring is the perfect stocking stuffer for all of my girlfriends,” Hay said in an interview. “They're great to throw in your purse and take on vacation because they're so small and discreet. I knew they'd be something Shayne would love so I brought her a gift bag.”

The Screaming O partner Keith Caggiano said that mainstream product plugs like appearances on reality shows have been a stellar marketing tool, allowing the company to brand itself to a specific group of customers.

“Shows like 'Leave it to Lamas,' which appear on major networks, attract a wide range of viewers, and shining the spotlight on our products in prime time is a valuable marketing tool,” Caggiano said. “It's especially valuable to have characters like Shayne, who are as hot in the public eye as they are on TV, profess their love for The Screaming O loud and clear.”

The Screaming O last year scored product placement on Oxygen Channel’s reality show “Bad Girls Club” with a fully stocked Screaming O vending machine.

Screaming O distributes a line of disposable and nondisposable vibrating rings and toys, including the Big O, Screaming O Plus, Touch-Plus, O Wow, Bong O, O Boy and namesake Screaming O vibrating rings, the O Honey vibrating orgasm enhancer and the Screaming Octopus, a waterproof vibrating sex toy.

The Screaming O is a two-time winner of the Women’s Health Magazine’s Annual Sex Awards for 2007 and 2008, and was named XBIZ Award ’09 Toy Manufacturer of the Year. The company also was named Novelty Company of the Year at the FSC Awards.

“Leave it to Lamas” appears on E! on Sunday nights.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Show More