Takes Billboard on Sunset Strip

Rhett Pardon
WEST HOLLYWOOD, Calif. — Gay social-networking site plans to follow up on its West Hollywood billboard with another one with a different design in Chicago. operators, which this week placed their towering ad at the strategic location of La Cienega and Sunset boulevards on the Sunset Strip, said strict guidelines had a lot to do with the PG-rated billboard.

“Would we still have created such a stir if we had just opted for a huge Manhunt logo and no image at all? It's impossible to say,” operators said.

The billboard, above a Pink Dot convenience store, includes two men with the slogan, “Last Night Was HOT!” is operated by Cambridge, Mass.-based Online Buddies Inc. The site has more than 4 million profiles worldwide.