Manhunt.net operators, which this week placed their towering ad at the strategic location of La Cienega and Sunset boulevards on the Sunset Strip, said strict guidelines had a lot to do with the PG-rated billboard.
“Would we still have created such a stir if we had just opted for a huge Manhunt logo and no image at all? It's impossible to say,” Manhunt.net operators said.
The billboard, above a Pink Dot convenience store, includes two men with the slogan, “Last Night Was HOT!”
Manhunt.net is operated by Cambridge, Mass.-based Online Buddies Inc. The site has more than 4 million profiles worldwide.