Magic Silk, Male Power Launch New Collections
Magic Silk has introduced two new collections under the Exposed boxed lingerie line for the winter season, the Cupid and Pink Leopard collections.
The Cupid collection includes three fun and flirty ensembles in red, ideal for Valentine’s Day.
The racy Pink Leopard pieces have a soft, playful leopard print fabric and come in four styles, including an open-cup, crotchless teddy.
The Pink Leopard styles will be available Dec. 1 and the Cupid collection will be available on Dec. 15.
Magic Silk also has unveiled five new styles each in the Liquid Onyx and the Liquid Ruby collections. The new Liquid Onyx styles will be in stock Dec. 10, and Liquid Ruby will be in stock Jan. 10.
The Liquid Onyx and Liquid Ruby collections are among Magic Silk’s bestselling collections to date, the company said. All of the new collections and styles are available in sizes small through extra-large and queen size.
Men’s specialty underwear manufacturer Male Power has released the Extreme collection, which features 13 styles, including a cage short, a micro thong and a grip n’ rip thong.
The styles are made from combinations of stretch mesh, stretch net and cire fabrics.
“It’s already proven to be a great addition to the Male Power line based on pre-orders,” Male Power Vice President Marybeth Onken said. “The collection offers a great combination of three top-selling fabrics with fresh new styling.”
Male Power Extreme is available in two sizes: small/medium and Large, with prices ranging from $6.95 to $12.95 wholesale. The collection will be available in December, For details, call (800) 447-4720.
Both companies have launched Facebook profiles and Twitter pages. The Facebook fan page allows users to view photos and receive updates about new products and activities. On Twitter, both companies offer real-time updates and links.
“This is a wonderful effort on our part,” said Jessie Biele, director of marketing and public relations for Magic Silk and Male Power. “The great thing about our presence on these social networking sites is that we can interact directly with our customers and establish a dialogue about their feedback and new ideas.”