Thursday, Nov 19, 2009    Text size: 

The 18-inch display holds up to 30 of The Screaming O’s impulse items and is designed to fit on a countertop. The company said it could increase add-on sales at the register.

The three-sided display organizes the products with panels labeled “Disposable Fun,” “Reusable Fun” and “Vibes and Things.”

“Another neat feature of the display is it allows for products to be poured in the top and dispensed to three separate ‘gotta touch and buy’ trays at the bottom,” said Conde Aumann, Screaming O representative.

The Screaming O is offering a limited edition bonus holiday-themed header sign with the spinning display. The holiday header replaces the standard header and can be switched back after the season. The new spinning display also comes with the Screaming O Marketing Kit that includes the “Would you like a Screaming O with that?” change mat.

“The Screaming O has always been about impulse and add-on sales and now the display allows retailers to really maximize that with a really dynamic display that sits on the countertop,” said Keith Caggiano, Screaming O partner.

The Screaming O was recently awarded the Free Speech Coalition Award for Novelty Company of the Year.