CalExotics' Aphrodite Featured on ABC's ‘Private Practice’

CHINO, Calif. — On the Nov. 5 episode of ABC Television's “Private Practice,” character Charlotte King was seen distributing CalExotic’s Aphrodite massagers to the staff of her newly formed sex therapy practice.

The Aphrodite is part of the Dr. Laura Berman Collection, manufactured and distributed by California Exotic Novelties.

"This is another big step for the industry," said Al Bloom, CalExotics director of marketing. "When adult products are featured in prime-time, it gives couples the green light to explore their intimate desires ... and they'll be asking about the Aphrodite."

Bloom said he was pleasantly surprised to see the Aphrodite on the show because he was unsure it would even appear.

"People will see Charlotte and say, 'I'll have what she's having,'" said Jackie White, CalExotics’ vice president of sales. "As Dr. Berman's products become more and more recognized, retailers will not want to miss the boat."

The Aphrodite vibrator's design features intense vibration and infrared heating technology. It is compatible with an array of attachments.

Dr. Berman has appeared on CNN, Fox News, “The Oprah Winfrey Show” and regularly hosts the “Dr. Laura Berman Show” on Sirius XM satellite radio. Dr. Berman is also the author of a newspaper column and several books, including “Real Sex For Real Women.”

"It's refreshing that mainstream television is dealing realistically with issues of intimacy and sexual satisfaction," CalExotics President and Founder Susan Colvin said. "And the producers chose the right collection to feature on the program! The Dr. Laura Berman line is at the forefront of industry innovation and definitely a first-choice for women and couples looking for more from their sex lives."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SVibe Debuts 'Gizi Pro' Vibrator

SVibe has introduced the new Gizi Pro vibrator.

Lovense Launches AI Companion

Lovense has launched its AI Companion.

Orion Unveils New Styles From 'NEK' Line

Orion Wholesale has released two new styles from its NEK line.

Screaming O, Dynamo Wellness Sign Canadian Distro Deal With EP Products

Screaming O and Dynamo Wellness have signed a deal with Canadian distributor EP Products.

Janra Names Megan Swartz Chief Operating Officer

Janra has appointed Megan Swartz as its new Chief Operating Officer.

Entrenue Unveils 2026 Calendar Catalog

Entrenue has released its 2026 calendar catalog, titled "Pleasure: Past and Present."

Hankey's Toys Releases 'ThaMaskedBandit' Dildo

Mr. Hankey's Toys has debuted its ThaMaskedBandit dildo.

Williams Trading Releases 2025 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

VVD Debuts 'RiderGo' Sex Machine Attachment

Pleasure brand VVD has introduced the RiderGo attachment for its Rider Desire sex machine.

Williams Trading Now Carrying Our Erotic Journey's 'Flutterplugon' Vibe

Williams Trading Co. is now carrying Our Erotic Journey's Flutterplugon vibrator from its Sublime collection.

Show More