The fair presentation was focused on the new pjur med line, which will complement the core range of pjur products. The company said the line, among other factors, orientates itself on the criteria for natural cosmetics.
According to the pjur group, the line targets health-conscious consumers preferring natural products. The lines bears CE certificates, which indicate it adheres to safety, public health and consumer protection guidelines set by European certification bodies.
The line consists of six categories: organic water-based lubricants; new silicone-based lubricants for hypersensitive skin and mucous membranes; stimulation and delay sprays with natural ingredients; condoms; vibration rings and cleaning products.
“Obviously, the potential to attract new consumer groups convinced shop owners,” said Alexander Giebel, CEO and founder of pjur group. “Many of them already know pjur med Clean and thereby trust the successful pjur med quality. Although the fair registered fewer visitors than in former years, this hasn’t really had any negative impact on our results.”