April Ramhit, BMS marketing representative, told XBIZ that inspiration for the travel-friendly compacts came from traditional makeup kits, and the company wanted to create a useful tool that also would make an ideal gift.
“[The kits are] a great addition to the Power Bullet line introducing more mainstream possibilities,” she said. “With the industry becoming more and more a part of every day life, why should a women go without a PowerBullet in her purse? It is also more socially accepted, which makes Esensuals perfect for gift giving.”
The Esensuals collection features four themed kits, one each for the birthday, anniversary, bride-to-be and first-timer, and are packaged in muted colors with stylish fonts and graphics for greater mainstream retail appeal.
“The idea came from a makeup kit, it was in a compact with a cute, bag style cover,” Ramhit said. “We figure this product could be purchased as a great gift for many occasions. I'd buy it for someone I know and it would not be offensive to most people. You get more than a lube and a PowerBullet, you get a great compact with a mirror.”
For more information, visit BMSFactory.com/esensuals.
