Fascinations Expands With 2 New Stores

Steve Javors
SCOTTSDALE, Ariz. — Adult retailer Fascinations has its eye on expansion right in time for the holiday season by opening up two new locations each with more than 4,000 square feet.

“The stores' locations in Scottsdale were the driving force behind their design and presented us with an opportunity to further refine our concept,” Fascinations manager Patrick Jagos said. “Although each store has its own unique touches, both retain the fun and light-hearted atmosphere of the Fascinations brand."

In addition to its straight-up adult fare, the boutique retailer also offers a host of lifestyle products like apparel, lingerie, bath and body products, relationship games and massage lotions.

Each store also is configured to host an array of educational seminars and workshops for women and couples.

"We discovered that our guests wanted more information to make an educated decision prior to purchasing an intimate product,” Jagos said. “They’re comfortable asking about how to improve their sex lives. It’s the main reason why creating areas conducive to store events and educational seminars have become an integral part of our new concept.”

Also known for its civic mindedness and charitable giving, Fascinations has once again teamed up with the Cystic Fibrosis Foundation to donate 10 percent of sales from the first week of operations from its new stores to the local chapter of the charity.

The new Fascinations stores are located at 14843 N. Northsight Blvd. and 2302 N. Scottsdale Road.