Finer, a long-term investor of HellHouse, has consulted the company on its development, sales strategy and expansion in the past four years.
Finer, in his new role, is looking to ramp up the company’s market share.
“The role of CEO allows me the opportunity to manage the day-to-day operations of this company, and as we restructure ourselves moving forward, I intend to bring added efficiency to the table,” Finer said.
“I've been involved with this company since the early days and am excited to take a more active role,” he said. “I've seen the adult industry evolve in ways many people never thought possible.”
With Wednesday’s announcement, former CEO Ty Gonty will become chairman of the board of directors.
Gonty noted that Finer has an extensive background in the adult industry and beyond.
“Having owned and operated several adult retail stores, handled sales and wholesale operations for various mainstream and adult companies, and acted as a sales and strategy consultant for HellHouse, Chris brings the knowledge that is required to achieve success during these challenging times,” Gonty said.
HellHouse Media owns dozens of adult properties, including its DVD business and a a network of websites.
Those sites include HellHouseMedia.com; HellHouseMobile.com; PlayByYourself.com, a tube-site offering; DommeNet.com, a BDSM social-networking site; DommeHouse.com, a BDSM tube-site offering; streaming theater HellHouseVideo.com; HellHouseVOD.com; Clip Stores; affiliate program SluttyDollars.com; SluttyCams.com; WebCamAffairs.com; SpicyLiveShows.com; members site ClubHellHouse.com; HellHouse University; HellHouse-U.com; Recently18.com; MyHandJobs.com; BustyMov.com; BritneyBraces.com; ChloeLove.com; WeGetNaughty.com; GirlsOfWolfpac.com; Bisexualed.com; MoxxieMaddron.com and TaffyDivine.com.
It also owns HellHouse's Pure Pain Energy and brand-centric HellHouse Clothing.