Friday, Oct 16, 2009    Text size: 

According to the company, U.K.-based Intellichat Adult specializes in retaining web surfers who might otherwise close a page without making a purchase. A pop-up chat window opens, and the potential customer is engaged in an effort to convert a sale.

"It's pretty simple," DatingGold VP of Sales and Marketing, AK, said. "Affiliates send us their traffic and if the surfers do not join, the script kicks in and tries to convince them to sign up. Initial testing shows almost a 10 percent increase in our conversions.

"Additionally, our affiliates are still getting credits for their traffic, which was our initial concern when we were approached by the Intellichat staff," AK added. "It's just one more tool employed by DatingGold to help affiliates make the most with their traffic and their affiliation with DatingGold."

"After reviewing AmateurMatch.com we decided that the best option would be to use our white-label webcam feature to interact with their leaving visitors," Intellichat Adult's Head of Business Development, Billy Thomas, offered.

"Giving users a more interactive experience has proven to pay off," Thomas added. "After optimizing the account and analyzing the campaign statistics we found that we were converting one new member for every 10 links followed."