Home > News > Yahoo Settles Ad Placement Lawsuit • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Yahoo Settles Ad Placement Lawsuit

Yahoo Settles Ad Placement Lawsuit
Get XBIZ News
Oct 14, 2009 12:30 PM PDT    Text size: 
SUNNYVALE, Calif. — Yahoo Inc. has settled a class-action suit after unhappy search-advertising customers sued the company over where their pay-per-click ads were showing up.

On Tuesday, lawsuit administrator Rust Consulting, a third-party firm based in Minnesota, sent an email to members of the class that preliminary court approval of the settlement has been granted.

Yahoo customers who sued claimed that when ads they placed through Sponsored Search and Contact Match, they showed up in spyware, parked sites, typosquatting sites and other dark corners of the web. The ads were supposed to appear on "highly targeted" sites.

Yahoo’s clients sued the Sunnyvale company for breach of contract, unjust enrichment, misrepresentation, civil conspiracy, and unfair business practices.

Yahoo agreed in the accord to offer a new filtering option for ads and to modify how it handles disclosures and click-fraud investigations. It also agreed to develop and offer a way for customers to control where their Yahoo Ads appear.

Yahoo will create an Ad Placement Option for advertisers to guarantee their ads will appear only on sites owned by Yahoo or sites designated as premium partners. That feature should appear early next year but Yahoo has a deadline of Sept. 30 to provide advertisers with that option.

Advertisers also will get better tools for measuring traffic quality and potentially troubling sites bearing their ads.

Yahoo class litigants are eligible for a $20 settlement, as well. The litigants must submit a claim by March 22; those ready to sue Yahoo individually need to exclude themselves from the settlement by Dec. 14.

All told, Yahoo plans to divey out $4.3 million to its clients with the agreement. Attorney fees will reach about $4.2 million.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!