Channel 1 Taps Jason Sechrest to Head Marketing, PR

Ron Mexico
WEST HOLLYWOOD, Calif. — Jason Sechrest has joined the staff of Channel 1 Releasing and will head the company’s marketing and public relations department.

Sechrest has been involved in the gay adult industry for 11 years and has taken on numerous roles including director, writer, publicist and talent agent.

“Well, for how much I boss him around, we figured he should probably get paid for it,” Channel 1 partner Chi Chi LaRue said. “Seriously, Jason has already been an invaluable asset to me and my company for quite some time now. He’s ambitious, he’s passionate and he brings a lot of fresh ideas to the table that will infuse new life into our PR machine. All of us at C1R have considered him a part of the family for a while now so to make it official is really exciting for all of us here.”

Sechrest’s responsibilities covers everything under the Channel 1 Releasing banner including handling publicity for Larue herself, Rascal Video, All Worlds Video, Catalina Video, Dirk Yates Live, Live & Raw, all C1R exclusive performers and Chi Chi LaRue’s retail store in West Hollywood.

“As a publicist I can’t think of anything better than promoting the people you love and helping your friends see their fullest potential and audience,” Sechrest said. “I started doing PR as a favor for a few close friends of mine almost a decade ago and it blew up immediately with lots of studios and performers suddenly asking me to work for them. Now, with C1R I feel like I’ve come full circle, back to promoting those I really consider family.”

Sechrest will continue to promote other studios in his various freelance roles as a reporter and host, though C1R will remain his exclusive client for his PR division.

Sechrest also manages a gay talent agency, DV8 Casting and will be hosting the Cybersocket Awards in February along with LaRue.

Sechrest can be reach by phone at (310) 858-6742, or via email at