Home > News > Adult Toy, Retail Gear Up for Breast Cancer Month • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Adult Toy, Retail Gear Up for Breast Cancer Month

Home Party Company Brown Bag Party latest to launch awareness campaign
Adult Toy, Retail Gear Up for Breast Cancer Month
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 25, 2009 4:30 PM PDT    Text size: 
COSTA MESA, Calif. — Pleasure party company Brown Bag Party is the latest member of the adult toy and retail industry to develop an awareness and fundraising campaign in honor of Breast Cancer Month.

Throughout October, Brown Bag Party will hand out more than 7,000 pink breast cancer awareness bracelets, distributing them in each of its customer’s orders, and sells a private-labeled One Touch For a Cure pink bullet vibe in honor of the Susan G. Komen organization.

For each sold, 50 cents is donated to the foundation, and company CEO Peter Palmiotto told XBIZ that making charitable contributions like this are essential for good business and promoting a positive reputation within adult and beyond.

“Not only does donating help important causes, but it builds our brand and advances our founding beliefs that we're in business to help others,” Palmiotto said. “It also helps erode some rather inaccurate portrayals of the adult industry. While our company doesn't distribute hardcore materials, we're definitely entrenched in the industry through association, and it's everyone's job to help promote the industry in a good light.”

California Exotic Novelties Founder Susan Colvin shares similar sentiments and told XBIZ that giving back should not only be an essential part of business, but also our personal lives.

“This philosophy should be of utmost importance to any business and their owners, but especially for adult businesses where the general conception by our detractors can be less than flattering,” she said.

CalExotics released the Papillon vibrator collection in May 2008 in conjunction with Living Beyond Breast Cancer, and developed promo tools and point-of-purchase displays to promote impulse purchase of the charitable vibrator. A portion of the proceeds is donated to the organization, and Director of Marketing Al Bloom said it remains a popular item on the home party circuit.

Ergonomic vibrator designer Natural Contours released a version of its Petite vibe to benefit breast cancer research and awareness. The Petite Pink Ribbon has been popular within the mainstream women’s health market, being sold in catalogues and sexual wellness websites.

Natural Contours Director of Marketing Candida Royalle told XBIZ that even though it was an easy sell — it’s nonphallic, and part of the profit is donated to breast cancer research — she encountered some difficulty placing the Petite Pink on mainstream “Pink” breast cancer sites.

“W were met with some resistance because many people were still afraid to associate breast cancer with a product designed for pleasure,” Royalle said. “But I felt all along that women absolutely needed a product that reminded them that they were still sexual beings even with having had breast cancer.”

One of the reasons Royalle was inspired to release this vibe was she knew what havoc breast cancer drugs can wreak on women, causing their hormone and libido levels to plummet. Offering a non-threatening and feminine vibrator is one way to help women stay stimulated and promote sexual health, in addition to personal health.

“I felt all along that women absolutely needed a product that reminded them that they were still sexual beings even with having had breast cancer,” Royalle said. “To be afraid of associating breast cancer with a sweet, discreet product such as ours is to completely deny one of the most difficult aspects of this disease for women, that of their sexual identity and ability to continue to function in a sexually healthy way.”

Both CalExotics’ Colvin and Brown Bag Party’s Palmiotto have been closely affected by cancer, which also inspired their foray into charitable product development.

Palmiotto said the company is working on future projects to benefit other charitable organizations that are close to home.

“As a company we'd like to expand further into charity-giving through programs like this one,” he said. “We currently have another corporate campaign with our Hearts Of Fire warming heart benefiting the ASPCA. The animals need money too, and we're happy to do that.”

Royalle also is inspired to develop a campaign to benefit animals — “It [could] be the 'Candida Royalle Protect the Pussies’ line,” she said — and can’t urge enough the importance of adult companies working to give back to the community and align themselves with charitable organizations.

“It's important that adult companies promote themselves as caring about health issues and helping out in any way possible,” she said. “Businesses related to sex or pleasure have long been portrayed in a negative light because of our culture’s long history of viewing sex and pleasure as something to be controlled, even denied.

“Taking part in health awareness and education and contributing a portion our revenues toward such an important issue as breast cancer can only help shed a more positive light on the adult industry.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Nancy Moore

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

WIA Profile: Janet Rini

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Rise of SFW Cams for Voyeurs

Since its inception, Chaturbate could be called many things from sexy to successful, but one thing it can’t really be called is safe for work. It’s no secret that the entire adult cam industry... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!