Anti-Spam Advocates Win and Lose

BOCA RATON, Florida – In one of the first lawsuits of its kind, EmarketersAmercia.org, an anonymous group of email marketers, filed a suit in April against three leading anti-spam companies and nine people associated with those companies seeking $75,000 in damages.

This week a U.S. District Court Judge dismissed the suit, although he requested that the anti-spam defendants pay all legal bills associated with the case. Originally, the defendants had requested that the plaintiffs, in this case EMarketersAmerica, pay all attorney fees.

Among the defendants were UK-based Spamhaus, SpamCop, and the Spam Prevention and Early Warning System, all of which have developed highly sophisticated software for blocking and tracking unwanted email. All three companies are known industry-wide for maintaining blocklists of spammers, which are then passed along to Internet Service Providers (ISPs).

The original lawsuit was based on the allegation that the anti-spam advocates had interfered with pre-existing contracts between the group of anonymous marketers and ISPs who eventually blocked those marketers from their networks.

"They're interfering with a contract between the members of our association, the tier-one providers, and the American people," stated Mark Felstein, attorney for EMarketersAmerica. "I believe they're doing it for their own financial gain."

Felstein incorporated Emarketersamerica.org on March 10, 2003, and while he declined to name who his clients were, he said that they are all Florida-based businesses that run electronic marketing operations.

The defendants in the case claim that the anonymous group represents a group of email marketers known for sending unsolicited pornographic and sex-related emails.

At one point in the proceedings, the plaintiffs filed a motion to dismiss their own lawsuit, requesting that the suit be dismissed with prejudice, meaning that the plaintiffs cannot bring similar charges against these individuals in the future.

Reports indicate that the reason behind the request for dismissal was based on anti-spam legislation that could come into effect by January 2004, making many email marketers liable for unsolicited email. The plaintiffs in the case realized that if that legislation is passed, they have no grounds for a lawsuit against companies trying to enforce the same protection for email recipients that the Federal Government intends to support.

"While I am disappointed the court did not impose attorney's fees against Felstein or his clients, I am nonetheless elated by our clear victory in vindicating the rights of spam fighters," lead defense attorney Pete Wellborn was quoted as saying.

It was reported that Wellborn reduced his attorney fee by nearly half following the judge's decision to make the anti-spam defendants pay their own legal fees. His gesture was said to be his contribution to the "war on spam."

Since many spam filters function as nets and often block out a great deal of email that does not fall under the "spam" category, a recent push among ISPs has been to enforce spam-fighting efforts that allow legitimate senders of email to identify themselves before gaining access, while bouncing back mail from senders who choose to remain anonymous.

Microsoft, America Online, Earthlink, and Yahoo! have been in talks since April of this year on how to define spam-fighting standards.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pre-Nominations Now Open for 2026 TEAs

The pre-nomination period for the 2026 Trans Erotica Awards (TEAs) is now open.

FSC Releases Updated Age-Verification Toolkit

The Free Speech Coalition (FSC) has announced the release of its updated age verification toolkit.

Duke Tax Joins Pineapple Support as Supporter-Level Sponsor

Duke Tax has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

UK Moving Ahead with Plan to Outlaw 'Choking' Content

The U.K. government has announced its intent to follow through on criminalizing “choking” content, a plan that was announced earlier this year.

Italy to Require Age Verification for Adult Sites

Italian media regulator AGCOM has announced that all sites and platforms hosting adult content will be required to implement age verification systems starting Nov. 12 to prevent access by users under 18.

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

AEBN Publishes Report on POV Trends

AEBN has published a report on POV and gonzo categories from its straight and gay theaters.

Show More