They have collaborated on the How I Roll line of "high-end designer condoms," a company rep said. Cruz produced the condom in conjunction with NakedSword and his safer-sex and sexual health awareness website HowIRoll.info.
Hundreds of the condoms were first distributed at the Up Your Alley street festival in San Francisco in late July and will be given out at all upcoming NakedSword events, the rep said.
Also, customers who place orders through RagingStallion.com will receive a free How I Roll condom with their shipment.
"The gay community has given me so much, I just want to give something back," Cruz said. "Before I got into porn I spent almost a decade working for nonprofit organizations spreading messages about harm reduction and safer-sex in the gay community. But it wasn't until I became a porn performer that I felt even more on the front line."
His onscreen work led to the decision to eroticize safer sex techniques as well as "provide real information for real men in real situations," Cruz said. "There are always ways to keep it hot without the risk."
"Filthy desires can co-exist with healthy choices," said NakedSword CEO Tim Valenti.
"We're proud to strengthen our partnership with Steve" — upon whom the site bestowed their 2009 NakedSwordsMan of the Year promo title — "and to support gay men's sex lives across the globe with safer sex resources and stylish new condoms — not to mention loads of hot porn, of course."
The How I Roll condom was designed by illustrator Glen Hanson with a caricature of Cruz.