Grey Art Productions Signs First-Look Deal With Spice Digital

Steve Javors
LOS ANGELES — Sasha Grey’s Grey Art Productions has signed a first-look output deal with Spice Digital Networks.

In its broadcast deal with Spice Digital, Grey Art becomes one of the few adult studios that Spice Digital has a direct output deal with — all before the company’s released its first movie.

“Signing a first-look agreement with Spice for our broadcasting is indicative to the launch of Grey Art, if not vital,” Grey remarked. “Their brand as well as their appeal will allow us to deliver Grey Art titles to a large, diverse and contemporary audience who are undoubtedly hungry for a fresh and unique style of adult films. I’m positive that my creative passion for directing and performing will shine through.”

Spice Digital Vice President of Programming and Acquisitions Mike Spierer praised Grey’s star power and the quality of her forthcoming work as reasons for the deal.

“We’re extremely happy to have the exclusive first-look at Sasha’s movies for broadcast on Spice Xcess and Fresh, part of our extensive digital network,” he said. “Her star power and the exceptional production values of her films set her product apart from the crowd.”

Grey Art’s first release is scheduled for Sept. 3, and is titled “The Birthday Party.” The production was co-directed by Grey and Oren Cohen the co-owner and producer/director of Grey Art.

The studio’s deal with Spice also encompasses the movies from Cohen’s Low Art label that serves as Grey Art’s sister company.

“We’ve expanded our relationship with Spice [to include] titles from our sister company, Low Art, directed by Oren Cohen,” Grey said. “Fans will always know where to find their latest Grey Art releases with this unique partnership, and I am confident that it will be a long and fruitful one.”

It’s been a big week for Grey who announced Tuesday that her production company inked a DVD distribution deal with New Sensations/Digital Sin.