She joins the business directly from sister company Core Design, where she occupied a similar position and regular liaised with Planet Earth trade partners to develop branded marketing campaigns and POS materials.
“Despite the current economic climate it remains difficult to find good people, so it’s been immensely rewarding that Helen has chosen to seek new opportunities within the group,” Planet Earth director Louise Boote said. “Helen is has exceptional business development and account management skill and will undoubtedly hit the ground running, which is exactly what our business requires at this stage.”
Bingham will support Planet Earth’s wholesale business by providing ongoing contact and day-to-day management of trade accounts.
“I’m looking forward to getting in touch with our customers, old and new in my new capacity and learning more about the adult industry,” Bingham said.