Falcon Models Strip Down for Promo Pact

JC Adams
SAN FRANCISCO — Falcon Studios has launched a microsite tied to the release of all-male sexpic "Dripping Wet 2." The site is part of a cross-promotion campaign with /baskit/ Underwear.

Undieswap.com features "Dripping Wet 2" cast members wearing various styles of /baskit/ skivvies. The viewer is invited to click on their photos two at a time; once the choice has been made, a video plays showing the two performers as they strip off and exchange their underwear, and pull on the new pair.

The featured performers are Heath Anthony, Bobby Clark, TJ Hawke, Aden Jaric, Jordan Jaric, Turk Mason, Jason Pitt and Spencer Reed.

Footage for the site was shot during production of "Dripping Wet 2" earlier this summer in Palm Springs.

"We're always looking for new and exciting ways to not only introduce our brand to men, but also showcase our latest collections," said /baskit/ Owner Eric Schwers.

"So when Falcon approached us on the film we were definitely interested. Admittedly, partnering with them is a new adventure for us, but our brands are actually a great fit as we both encourage men to show off their baskets."

Falcon plans to turn the "Dripping Wet" series into a yearly summer event bolstered by sponsorship from an underwear or clothing company. "Working with different underwear companies gives us and the participating company endless promotional opportunities that really have no expiration date," said Troy Prickett, Falcon's director of promotions.

Undieswap.com is based on the popular "Adidas Jersey Swap" promotional microsite. On that site, hunky rugby players Jimmy Cowan, Tamati Ellison, Richie McCaw, Liam Messam and Ali Williams are depicted wearing various team jerseys. Viewers are then invited to pick any two athletes and watch as they strip off their jerseys and exchange them.

"Dripping Wet 2" is available now online at FalconStudios.com.

For wholesale inquiries, visit Pulse Distribution online or call (800) 227-3717.