Jason Sparks Entertainment is the new company and ClubJasonSparks.com its official web address.
Sparks has appeared in more than a dozen all-male titles over the past several years, including "Gigolo" for Lucas Entertainment and "Farts!" for Lucas Raunch, as well as "Fisting All-Stars" and "Sweet Spot!" for Hot Entertainment's Club Inferno line.
He has also anchored condomless, or bareback, titles such as "Bareback That Twink!" for Dirty Dawg Productions and wrote, produced and anchored "Bareback Journeys 3-4" for his own label.
However, ongoing, Sparks will focus instead on safer-sex filmed production.
"When I decided to launch ClubJasonSparks.com, I wanted to safeguard my models and performers and came to the decision to not include any barebacking, condom-free content," he said.
"I would never judge or condemn anyone who performed or continues to perform in this type of production, but I have really had a significant opportunity to work with people in the forefront of the industry and began to understand that our role as producers and entertainers is to put out the most erotic gay content while also modeling healthy sexual behavior."
Sparks is currently filming new content for the membership site. He credits his work with Lucas Entertainment and Hot House Entertainment as an influence.
"Having that opportunity to work with some of the best production companies and names in the industry has been invaluable to me as a performer and as a producer," he notes.
"I'm ecstatic over all the new content we have put together and can’t wait to share it with our viewers."
ClubJasonSparks.com offers "exclusive content, live performer webcams and an official blog," a site publicist said. Free previews are available as an enticement.