Year to date, Adam & Eve posted a 4 percent decrease in sales, but profits upticked 22 percent for the second quarter.
“Shifting our primary business channel from print to web has saved us the expenses of paper and postage,” Adam & Eve Marketing Director Chad Davis said. “In addition, we’ve been able to improve our email marketing program, which is significantly more efficient for us.”
Davis attributes the profit increase to cuts on the catalog and print side and increased success with Internet marketing. The company’s also found achievement with more efficient search engine marketing and growth in its affiliate program.
Due to its shifting focus to web-based sales, Davis notes a trend emerging.
“Over the past few years, we¹ve seen our sales numbers for vibrators and stimulators grow while our DVD sales have decreased,” Davis said. “Adam & Eve plans to continue determining exactly what it is our customers demand and providing it for them.”
Adam & Eve has served more than 10 million customers.