Adam & Eve Debuts Online Video Campaign
The first video was produced and distributed by Sex Health Guru, a division of Full Turn Media. The video was posted on May 27 and has more than quarter million video views.
The second video was produced and distributed by Dan & Jennifer, who create popular love & sex advice videos on YouTube. The video was posted on July 17 and has more than 45,000 views across several different video platforms.
"While we’ve been successful in the online space for some time, online video is a new medium for us and we’re quite pleased with our first field test," said Chad Davis, director of marketing for Adam & Eve. "We got videos from some great producers who were highly relevant to our products, and the audience result was quite impressive."
Bautista Direct Marketing was the lead agency on the campaign.
The videos are available here.