Scott Paul, Stockroom Products Appear in 'Bruno' Movie

HOLLYWOOD, Calif — Adult performer Heidi Mayne wasn't the only adult industry presence in Sacha Baron Cohen's new comedy "Bruno."

Adult novelty and fetish-gear practitioner Scott Paul had one of his most popular toys play a starring role in one of the movie's many zany scenes. In this case, Baron Cohen's alter-ego, the flamboyantly gay fashion reporter Bruno, has to call security at a small-town hotel to get himself disentangled from his partner while they're decked out in leather and fetish gear.

Paul's "Humiliator" mouth gag appears prominently in the scene, adorned with a toilet scrubber. The "Humiliator" gag is a standard gag capped with an interchangeable mouthpiece that can support an ashtray, a scrub brush or other implements.

Paul's toy made its way into the Bruno movie by way of adult novelty giant Stockroom, which sells the toy under the name "How May I Help You."

Paul told XBIZ that he's been selling his products through Stockroom for about five years.

"I actually sell more through Stockroom," he said while also heaping praise on the company.

Stockroom Brand Manager Ann-Marie Holman echoed the praise.

"Whenever we pick up a third-party product, we try to pick ones up that are really innovative," she told XBIZ.

Stockroom designer Jeff, who met with the movie's production team, said that they bought "several thousand dollars worth" of merchandise.

"These are just a few items selected for the movie," he said. "Sacha [Baron Cohen] and his production team must really have enjoyed going through our catalogue."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More