CalExotics Director of Marketing Al Bloom told XBIZ that the company is keeping up with economic trends and releasing product that makes sense for its customers and consumers.
“We’re bringing product in where the price points are reasonable,” Bloom said. “It’s not the time for the consumer [to buy high-priced items].”
The Petite Couture Collection feature a range of wand-style vibrator shapes made and packaged with the same high-end design as that of its higher-priced counterparts, but more compact in order to lower cost.
This allows the company to offer products to consumers looking for high quality items with a lower price tag.
Bloom also reported great success at the recent ANME Founders Show, which took place July 10-12 in Woodland Hills. The company received accolades for its new items, and received positive feedback on its new catalog and corresponding user-friendly online product spreadsheet.