The new office "will serve as a centralized location for a full range of production services including casting and filming," a studio rep said.
"France is one of my favorite countries in the world, and Paris is by far the most beautiful city in Europe," said company CEO Michael Lucas. "The continent has an extremely well-developed transportation infrastructure which allows us to cast for models in every country there, including Germany, England, Spain and Italy."
"I go to Paris at least twice a year," he told XBIZ. "I love French culture, French food, and I do love, love, love French men. They have absolutely no limits in bed."
Pre-production is underway on "Paris Playboys" with Lucas Entertainment Creative Director mr. Pam handling videography. Principal photography is set to commence next week with Rafael Alencar and newcomer Jonathan Agassi among the still-forming cast.
Individual vignettes are expected to stream online in advance of a September 25 release date.
This will not be Lucas' first trip to the City of Lights; he filmed his blue movie "Inside Paris" there in 2001.
In related news, Lucas Entertainment is prepping for the release of "Men of Israel," believed to be the first gay adult film shot on location in the country with a locally recruited cast.
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