LeaseWeb Powers New Heineken.nl Website

AMSTERDAM — European dedicated hosting provider LeaseWeb has announced the launch of beer giant Heineken's new website, Heineken.nl, on its 'green' VMware-based hosting solution.

According to the company, the Heineken.nl website is a portal that not only provides information in the form of a comprehensive musical and sports agenda, but also features a web shop where visitors can reserve and purchase various extras, including music downloads and tickets to sold-out concerts — and use the site's so-called Heineken "e's" platform–exclusive currency to pay for those special offers.

With the LeaseWeb solution, several VMware Virtual Machines provide the necessary hardware-based servers for the new site, as well as network equipment; such as a firewall and a load balancer.

"Our engineers have extensive knowledge of VMware, and will — where necessary — provide support to Heineken with regard to maintenance and/or supplements to the existing web environment," Ruud Mous, sales director of LeaseWeb, said.

According to LeaseWeb, its hosting network ensures that consumers can make unlimited use of the Heineken.nl website, offering more than 750 Gigabits per second of bandwidth, benefitting websites with heavy traffic, multimedia applications and/or streaming video — such as the new Heineken.nl site.

"Virtual hosting is particularly attractive to the enterprise market and the higher segment of the small and medium-sized business sector," Mous added. "A corporate hosting environment such as Heineken.nl, in particular, benefits from a virtualized solution compared to a purely hardware-based solution. Examples of such benefits include scalability and availability. It also makes migrations much simpler, and it does not affect the applications."

Heineken.nl's download shop reportedly offers more than 2,500 CDs and 650 DVDs, with more than 500 downloads also available. There is a web shop offering Heineken branded merchandise, such as clothing, beer glasses, bags and wristwatches; as well as a ticket shop operated in collaboration with Ticket Online, where visitors can order tickets for various events.

According to a LeaseWeb release, the Heineken.nl website allows consumers to pay with a Heineken E-Card, a full-fledged VISA credit card specially designed and customized for Heineken; and can also use the E-Card to save "e's" — making this the payment and savings method at Heineken.nl. This system allows each purchase using the Heineken E-Card to collect "e's" that make the buyer eligible for a variety of special offers.

"The primary objective of Heineken.nl is not to sell more beer, but rather to encourage our customers to feel even more strongly connected to the brand by offering them tangible benefits, priority and privileges, in order to make their night out even more enjoyable," Heineken.nl Marketing Director Herwin van den Berg added.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Rolls Out New Traffic Features for German Creators

German platform MYM has launched a new traffic system for its creators.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Judge Dismisses Some Claims in 'Children of Pornhub' Trafficking Suit

A United States district judge on Friday dismissed some but not all claims against Aylo in a long-running case involving CSAM allegations featured in the influential 2020 New York Times article “The Children of Pornhub.”

FSC Sets Key Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) today announced key dates and qualifiers for its upcoming Board of Directors election.

Show More