“We were delighted by the worldwide response we received once we announced the program,” CalExotics President Susan Colvin said. “Our original intention was to start the program in the U.S. only and then eventually roll it out globally in a few months.
“I think part of the excitement was generated by how well our products are perceived overseas. An applicant in Australia wrote us saying that our products ‘are the best on the market’ and that he and his wife both wanted to be Sexperts. We’ve been receiving applications steadily from all over the world.”
With the Sexpert Program CalExotics will select 100 men and women each month, beginning in August, to evaluate products and comment on them on their blogs. Potential members can apply at CalExotics.com/blog/sexpert.
“Becoming a CalExotics Sexpert is quite an achievement given the thorough application process,” said AlBloom, director of marketing for CalExotics. “Once chosen as a Sexpert, the blogger is allowed to display the official ‘Cal Exotics Sexpert’ logo on their website, identifying them as being part of a very select group of opinion leaders.”
