Home > News > Calvista Hitches Up to TitanMen Service Stations • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Calvista Hitches Up to TitanMen Service Stations

Retail sales tool gathers all TitanMen products in one dedicated station.
Calvista Hitches Up to TitanMen Service Stations
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 11, 2009 8:00 AM PDT    Text size: 
MELBOURNE, Australia — Adult distribution company Calvista Australia is hitching up local retailers to its TitanMen Service Stations.

The Service Station is a four-way rotating gondola designed to accommodate every category of branded adult product produced by Titan Media, including DVDs, Blu-ray titles, lubricants and the TitanMen Tools line of adult novelties.

Calvista Australia is the exclusive TitanMen distributor for the continent.

"For the retailer it provides a designated space for merchandising the range and assists with stock control and re-ordering," a company publicist said. "For the customer it is a one-stop shop-within-a-shop."

"A brand's strength is in its emotional connection to the consumer. Spreading a brand's range from one end of a store to the other weakens its impact and at the very least, reduces the opportunity of multiple sales. Present the range as a collective and customers gravitate to the selection, maximizing the sales opportunity."

The TitanMen Service Station was introduced as a prototype at the Adultex trade show in March. Pre-sales were strong enough to prompt Calvista to roll out the full production model across Australia.

"The feedback from our retailers has been fantastic. The Service Station has become a real focal point in the stores with customers gravitating right to it," said Calvista CEO Michael Bassett. "The result has been an increase in sales all-round."

"It's a really great way for stores that deal primarily with straight product to have a dedicated gay corner that sells all the products in one easy-to-buy package," said Titan VP Keith Webb.

"We are the only gay studio to have Blu-ray, DVD, lube and toys available under one brand. With the TitanMen Service Station you have all your bases covered."

Webb notes the opportunity for cross-promotion is "a win-win for everyone" and also helps to promote consumer confidence.

"With declining DVD sales, stores need ways to maintain and grow their revenue. A full-service brand helps stores maximize their gay sales and profits."

The domestic version of the TitanMen Service Station was set to debut next week at the AVN Adult Novelty Expo at the booth for Doc Johnson, the master distributor for Titan's adult novelties line in the United States.

To inquire about Calvista sales, email Sales@calvista.com.au.

For domestic sales inquiries, email Wholesale@titanmedia.com, or call (800) 360-7204.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!