The Innovation, Luxury and Passion catalog features more than 2,800 products.
“We’re not only introducing new products, but we’ll be introducing new technologies which will make these products unique,” said Jackie White, CalExotics’ vice president of sales. “CalExotics will be introducing our iTap technology — a revolutionary 'tap-n-go' controller for toys. A simple tap activates the toy, eliminating the need for buttons or switches.”
The company also will introduce its Support Plus design for male support and enhancing items. CalExotics’ Couture line of silicone products will add a new Petite Couture lineup of products, which also will be on display at the show.
“The CalExotics display booth itself makes it a ‘must-see’ attraction at the show,” said Al Bloom, director of marketing. “It’s a brand new, state-of-the-art display that conveys our high-fashion, high-tech philosophy. But the display isn’t the only high-tech initiative we’ll be introducing.”
CalExotics also announced the introduction of the CalExotics Sexpert program that will select 100 men and women each month, beginning in August, to evaluate products and comment on them on their blogs. Potential members can apply at CalExotics.com/blog/sexpert.
The company is celebrating its 15-year anniversary.