California Exotic Novelties Celebrates 15th Anniversary

CHINO, Calif. — Fifteen years ago, Susan Colvin founded California Exotic Novelties, with a mission: “I want this company to provide the highest quality, most innovative, safest adult toys and novelties on the market.”

Colvin assembled a team of professionals and blurred the lines between departments in order to provide a group so dynamic that it encouraged everyone to contribute ideas for product development, manufacturing and distribution, she said.

Al Bloom, CalExotics’ director of marketing, said the company has grown exponentially.

“Five years ago, we offered about 1,800 different items, today we offer over 2,800, a 55 percent increase in products," he said. "Fifteen years ago, we started with a core handful of people, and a vision. Today, CalExotics employs over 90 people out of our 200,000 square foot facility in Chino, Calif.”

Colvin credits the company’s success to its consumers and partnerships with retailers.

“Our success wouldn’t be possible without the trust and acceptance by our consumers, and the strong bonds we created with our great team of retailers and distributors,” she said. “As we mark our 15th anniversary, my personal pledge to you is that the reputation for quality, safety, innovation, customer service, and dedication California Exotic Novelties has built will not waver.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve, Lovehoney Group Partner for Custom Products

Adam & Eve and Lovehoney Group have partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit.

Lovely Planet, Dorcel Expand Partnership

Lovely Planet, longtime manufacturer and distributor of the Dorcel Toys line, has expanded its partnership with the company to include all Dorcel physical pleasure products.

Arcwave Debuts 'Air' Male Stroker

Arcwave has introduced Air, the newest stroker from its Pleasure Air collection.

Sportsheets Introduces 11-Piece 'Amethyst' Collection From 'Sex & Mischief' Line

Sportsheets is accepting pre-orders for its new Amethyst collection of pleasure accessories from its Sex & Mischief line.

Haute Sugar to Make Industry Debut at XBIZ Expo

Haute Sugar, a new lifestyle brand that blends intimate wellness with fashion-inspired design, will make its industry debut at XBIZ Expo in Los Angeles this January.

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Show More