California Exotic Novelties Celebrates 15th Anniversary

CHINO, Calif. — Fifteen years ago, Susan Colvin founded California Exotic Novelties, with a mission: “I want this company to provide the highest quality, most innovative, safest adult toys and novelties on the market.”

Colvin assembled a team of professionals and blurred the lines between departments in order to provide a group so dynamic that it encouraged everyone to contribute ideas for product development, manufacturing and distribution, she said.

Al Bloom, CalExotics’ director of marketing, said the company has grown exponentially.

“Five years ago, we offered about 1,800 different items, today we offer over 2,800, a 55 percent increase in products," he said. "Fifteen years ago, we started with a core handful of people, and a vision. Today, CalExotics employs over 90 people out of our 200,000 square foot facility in Chino, Calif.”

Colvin credits the company’s success to its consumers and partnerships with retailers.

“Our success wouldn’t be possible without the trust and acceptance by our consumers, and the strong bonds we created with our great team of retailers and distributors,” she said. “As we mark our 15th anniversary, my personal pledge to you is that the reputation for quality, safety, innovation, customer service, and dedication California Exotic Novelties has built will not waver.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chalovelo Debuts 'MotoX1' Stroker

Pleasure brand Chalovelo has introduced its new MotoX1 Masturbator.

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Show More