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Singapore Burger King Ad Criticized for Alleged Oral Sex References

Singapore Burger King Ad Criticized for Alleged Oral Sex References
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Jul 1, 2009 4:00 PM PDT    Text size: 
SINGAPORE — The BK Super Seven Incher promotional print ad from Singapore displays the sandwich aiming toward the open mouth of a wide-eyed, red-lipsticked woman, with the tagline: “It’ll blow your mind away.”

The ad continues, “Fill your desire for something long, juicy and flame-grilled.”

The ad is being called “distasteful” with requests for removal.

In an interview with FOXNews.com, Mark Duffy, an advertising copywriter with 17 years of experience, called on Burger King to pull the ad.

"I was a little repulsed by it,” he told the news organization. “It's really misogynistic to women and it's also unappetizing."

Among his complaints is that the woman’s face had been retouched to look doll-like and that the American cheese on the sandwich was “too white.”

"It's outlandish,” he said. “They obviously didn’t hire a top-notch food photographer. The ad pretty much speaks for itself. How much more do they have to spell it out for you?"

Although Singapore is known for its strict government control of social conduct, Burger King spokeswoman Lauren Kuziner said the campaign was produced by a local Singaporean agency and not the company’s U.S. advertising firm Crispin Porter + Bogusky.

“The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited-time product offer in that market," Kuziner said in a statement.

Kuziner did not identify the Singapore-based advertising firm that produced the ad nor did she address any complaints regarding it.

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