StorErotica Retail Awards Cite Chi Chi LaRue's

HOLLYWOOD, Calif. — The Chi Chi LaRue's brick-and-mortar retail outlet in West Hollywood has been nominated for a 2009 STOREROTICA Award in the category of Independent Store of the Year.

The awards are presented annually by STOREROTICA Magazine. Chi Chi LaRue's is named for the directrix and Channel 1 Releasing partner.

"I'm overjoyed at this news. In its first seven months, our store has received so many acclamations from the industry's respected award shows," LaRue said. "It must really mean that we've done something fabulous over there.

"My entire company and I are so honored and thankful that our store is so well-received by the public and industry alike."

Trophies will be handed out during the ILS Fashion Show at the STOREROTICA "What’s New Marketplace" on Sept. 21 at the Rio Hotel & Casino in Las Vegas.