The SRP for all of the company's current and forthcoming fisting and other fetish blue movies has been reset at $39.99, a reduction of $30 from the previous suggested price point.
Their non-niche, mainstream titles will remain within the $49.99-$69.99 SRP range.
Forthcoming fisting feature "All Hands on Deck" is the first fetish title to be released under the new pricing structure. RSS principals Tony Dimarco and Chris Ward directed the film, which stars Matthieu Paris with Andrew Barclay, Antonio Biaggi, Sky Devil and newcomer Kain Warn.
"We feel that the fetish market has changed dramatically over the past two or three years. To take fisting as an example, there are so many companies producing this content that the market really is flooded," said Ward.
"To be competitive and retain our position as the top supplier of fisting erotica, we have decided to become aggressively competitive in terms of quality and pricing. We have long owned a big share of this market, and we intend to keep it."
Ward said the price reduction was prompted in part by consumer demand. In addition, RSS has boosted production of its fetish-oriented sexpics to at least ten titles for the year.
Much of the video content will also feed into membership site FistingCentral.com. "We have invested many dollars and man-hours into FistingCentral," Ward told XBIZ.
"We have seen tremendous growth in memberships for this site over the past 18 months. We had considered making our fetish material only available on the web, but we know that thousands of customers still want their fetish footage on DVD."
"By offering these films at a reduced price, we aim to give good value and keep our customers happy. It's a tough market out there and we need to make sure that our fans are getting the product they want, in the format they want, at a price they are comfortable paying."
FistingCentral is part of the GunzBlazing.com affiliate portfolio, a division, with Raging Stallion, of video-on-demand network AEBN.net.
For sales inquiries, visit Raging Stallion online or call (877) 327-0707.