The site was created by Vquest, parent company of Toronto-based affiliate program VQCash.com. Kick-off promotional events include an appearance by Cox Wednesday night in conjunction with Toronto gay pride.
A company rep said Vquest will lend its "brand-new leading edge infrastructure and integrated search engine management system" to the new venture.
JuliensBoys launched earlier this month with content produced over the past twelve months. "The site features exclusive model Julien Cox and a host of young Montreal hotties," the site rep said. "Julien is often found behind the camera directing scenes and appears front-and-center for some of the action, too."
"We are thrilled to see the launch of an amazing new site with Julien, an awesome and talented exclusive model," said Vquest CEO Adrian Tan. "It has taken our whole team a lot of hard work to pull this off. I'm on Cloud Nine that JuliensBoys.com is up and running."
"Building a site that includes all the bells and whistles available involves a small army of people. We do everything in-house. This is a 100-percent Canadian-designed, built and managed product. I'm proud of that."
Cox will tub-thump the launch during Toronto Gay Pride festivities. He will join gay adult performer and fellow Canadian Pierre Fitch Wednesday night for a meet-and-greet and live performance at Goodhandy's "pansexual playground" club located at 120 Church St. in Toronto.