The "strategic partnership" combines COLT's content production with the "online marketing expertise, well-established know-how and reach of BuddyProfits," a studio rep said.
COLT Studio Group President John Rutherford called the pact "a significant milestone in the evolution of our business. COLT and BuddyProfits are coming together at the nexus of many major trends in the adult market."
"Strategic partnerships are a must and the days of the lone maverick are behind us."
BuddyProfits Owner Stephan Sirard cited COLT's strong brand recognition as a primary motivator.
"As a gay adult company, we could find no better partner than COLT," Sirard said. "It is a brand known by gay men around the world. If you combine COLT's expertise and leadership in the production of high quality gay content and BuddyProfits' technology and gay marketing expertise, you have very good news for customers and affiliates."
COLTCash affiliates will be merged into the BuddyProfits program over the coming weeks. Concurrently, the studio is prepping for a series of upgrades to their official website.