Michael Lucas Wins 'Ugly Betty' Cameo

NEW YORK CITY — Performer, director and Lucas Entertainment CEO Michael Lucas is set to appear in a walk-on role on the ABC television series "Ugly Betty." He won the cameo during a charity auction.

The auction was held during the 2009 Stonewall Community Foundation Dinner last night in New York City, which Lucas attended with his husband, Richard Winger.

"The live auction started with a walk-on role in 'Ugly Betty' and I immediately knew: I have to get this," Lucas writes in an entry posted to his official blog at LucasBlog.com.

"Of course I wanted to give money to Stonewall. But I also saw a chance to shake up television a bit [with] the first porn star cameo ever on a family program," he said.

Lucas termed the main television networks as "extremely pornphobic. Porn stars are very much in demand but the media still like to see us kept in our box. So I saw an opportunity here to speed up the progression."

Bidding for the cameo role started at $1000 and increased to $10,000. "Then it became a duel between me and another gentleman," Lucas said. The auction stalled at $14,000 when the other bidder dropped out. However, the eventual price rose to $18,000 when the auctioneer encouraged "friends and supporters" in the audience to contribute to Lucas’ bid.

"It felt great to give all that porn money to Stonewall," Lucas said. "And it also felt great to put out a challenge to mainstream TV. How will ABC deal with a porn star on one of its prime time programs? I am curious to see how this will play out."

"I am not suggesting that my little walk-on will change the world. But I hope it will be one step taking us out of the privacy of people’s bedrooms and onto a larger stage. And I hope the American public will enjoy seeing a porn star as a real person, not just a hot body."

Lucas told XBIZ he expects to learn within a few days whether his erotic career will prevent him from appearing on the show.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ LA Conference Website Goes Live, Registration Now Open

The event website for the XBIZ LA conference is now live, offering comprehensive information about the upcoming event, taking place Jan. 7-10 at the JW Marriott L.A. LIVE.

ERIKALUST Releases 'Close Up'

Spookie Shelbie and Delfine Dahlia star in the latest release from ERIKALUST, titled “Close Up.”

Lexi Lore Makes Her Vixen Debut

Lexi Lore has made her debut for Vixen Media Group's flagship imprint alongside Parker Ambrose in the studio's latest release.

Penthouse Names Madiiitay as October's 'Pet of the Month'

Penthouse Magazine has named Seattle content creator and professional modeling newcomer Madiiitay as Pet of the Month for October.

Wendy Marvell, Shadow Dimitri Make Their Immoral Debuts

Wendy Marvell and newly crowned XMA Europe Male Performer of the Year Shadow Dimitri have made their debuts for Immoral Productions alongside Marvell's husband Matt Bird, Irish Bull, John Price, and studio honcho "Porno Dan" Leal.

Mick Blue Tops TT5 Podium at NASA Championships

Mick Blue took first place this past weekend in the national Time Trial 5 (TT5) race at the 2026 NASA Championships at Sebring International Raceway.

Alison Rey Makes Her Studio Anal Debut

Alison Rey has performed her first anal alongside Small Hands in the latest release from Adult Time, directed by Casey Calvert.

Rachael Cavalli Leads Latest From Bellesa Plus

Rachael Cavalli stars alongside August Skye and multi-XMAs winner Vince Karter in the latest release from Bellesa Plus, titled “Double-Booked.”

Elegant Angel Releases All-Star Orgy From '2026 Performers of the Year'

Elegant Angel has released an all-star orgy from the 2026 edition of its annual series "Performers of the Year."

Show More