Michael Lucas Wins 'Ugly Betty' Cameo

NEW YORK CITY — Performer, director and Lucas Entertainment CEO Michael Lucas is set to appear in a walk-on role on the ABC television series "Ugly Betty." He won the cameo during a charity auction.

The auction was held during the 2009 Stonewall Community Foundation Dinner last night in New York City, which Lucas attended with his husband, Richard Winger.

"The live auction started with a walk-on role in 'Ugly Betty' and I immediately knew: I have to get this," Lucas writes in an entry posted to his official blog at LucasBlog.com.

"Of course I wanted to give money to Stonewall. But I also saw a chance to shake up television a bit [with] the first porn star cameo ever on a family program," he said.

Lucas termed the main television networks as "extremely pornphobic. Porn stars are very much in demand but the media still like to see us kept in our box. So I saw an opportunity here to speed up the progression."

Bidding for the cameo role started at $1000 and increased to $10,000. "Then it became a duel between me and another gentleman," Lucas said. The auction stalled at $14,000 when the other bidder dropped out. However, the eventual price rose to $18,000 when the auctioneer encouraged "friends and supporters" in the audience to contribute to Lucas’ bid.

"It felt great to give all that porn money to Stonewall," Lucas said. "And it also felt great to put out a challenge to mainstream TV. How will ABC deal with a porn star on one of its prime time programs? I am curious to see how this will play out."

"I am not suggesting that my little walk-on will change the world. But I hope it will be one step taking us out of the privacy of people’s bedrooms and onto a larger stage. And I hope the American public will enjoy seeing a porn star as a real person, not just a hot body."

Lucas told XBIZ he expects to learn within a few days whether his erotic career will prevent him from appearing on the show.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jennifer White Launches Official Site, Debuts 1st Release

Reigning XMAs Female Performer of the Year Jennifer White has launched her new website, JenniferWhite.com, and announced the first feature-length showcase from her new production company.

Brandi Swan Performs 1st Anal in Her Evil Angel Debut

Brandi Swan performs her first anal scene in her Evil Angel debut alongside Mark Wood in "Anal & MILFY #2."

Audrey Bitoni Returns to New Sensations

Audrey Bitoni stars with Nathan Bronson in the latest release from New Sensations.

Brazzers Premieres Ricky Greenwood's Sci-Fi Comedy Feature 'Mega Perv'

Brazzers has released “Mega Perv,” a Los Angeles-based science fiction comedy film from multi-XMAs winner Ricky Greenwood.

Alice XO, Irish Bull Make Immoral Debuts

Alice XO and 2025 Euro XMA Male Creator of the Year Irish Bull have made their debut for Immoral Productions, alongside John Price and studio honcho “Porno Dan” Leal.

Chloe Lin Makes Makes Her Adult Debut With TeamSkeet

Chloe Lin has made her adult debut alongside Wendy Raine in the latest release from TeamSkeet.

XBIZ 2027 Hotel Room Booking Now Open

Hotel booking is now open for XBIZ 2027, giving attendees the opportunity to secure their stay at the host venue, JW Marriott L.A. Live.

Jennifer White, Kate Dalia Headline Latest Volume of 'The Voyeur' From Sweet Sinner

Reigning XMAs Female Performer of the Year Jennifer White and Kate Dalia topline the seventh volume of “The Voyeur,” the latest release from Mile High Media studio imprint Sweet Sinner.

2027 XMA 'Fan Favorite' Pre-Nominations Period Now Open

XMA event organizers have announced that the pre-nomination period for Fan Favorite categories for the January 2027 ceremony is now open.

Tiffani Time Fronts Latest From Kink.com

Tiffani Time stars with Cody Arizona in the latest release from Kink.com’s “Divine Bitches” series, titled “Muscle Match Up.”

Show More