Maleflixxx Japan Tuned Up for Local Consumers

TORONTO — Sureflix Digital Distribution, parent company of all-male video-on-demand network Maleflixxx.tv, has gone live with upgrades to their Japanese sister site.

The updates to the two-year-old Maleflixxx.jp were a collaboration with partner Argo Studio.

Its improvements include "more Japanese translations in order to make the experience more enjoyable for Japanese users," a Maleflixxx rep said.

"It has only been within the past two years that demand for VOD has started to increase in Japan," said Argo's Naoko Furuki. "With DVD sales in a downturn and consumers not wanting to go out of their way to purchase adult entertainment, internet distribution has become a topic of conversation within Asian markets."

The Maleflixx rep said "a fully integrated marketing campaign" is in the works to hype the Japanese site. They will work more closely with translators as well as "a company that understands cultural nuances" in order to properly track and manage local trends.

"While we at Maleflixxx are constantly looking to create new product offerings for our customers, we also look tirelessly for ways to enhance our current products," said Eric Johnson, president and CEO of Sureflix.

"By increasing the amount of localization on Maleflixxx.jp and working with a strong partner like Argo Studio, we ensure a genuine experience for the Japanese customer," he said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Show More