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Fleshlight Launches Line of Branded Lubricants

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May 20, 2009 10:00 AM PDT    Text size: 
AUSTIN, Texas — Adult novelty manufacturer Fleshlight has announced its own branded line of personal lubricants. Fleshlube launches this week online and will be made available to retailers by midsummer. It was developed in conjunction with Vie Products Inc.

"It has taken us several years of careful research to settle on a formula for Fleshlube," said Steve Shubin, CEO of Fleshlight parent company Interactive Life Forms Inc. "We wanted to make absolutely sure we were offering the very best product for our customers, and through our partnership with Vie lubricants, we have done just that."

A company rep notes the lubricant was formulated for use with the Fleshlight as well as with a partner.

Fleshlube is available in Ice, Fire and Water varieties. "Water is the flagship water-based lubricant," the rep noted. "Fire represents a warming lube, and Ice provides a cool tingle."

Shubin said the Fire and Ice varieties "offer a new dimension of sensation. The warming and cooling sensations are hands-down the best formulas we have encountered."

Fleshlube will initially be marketed in a 4-ounce size. On the books are the 2-ounce travel and 8-ounce economy sizes.

Contact Fleshlight affiliate manager and director of relations Daniel Pacheco via email for sales inquiries, or call (888) 804-4453.

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