The company has revived its all-male Muscle Bear subsidiary line featuring mature, hirsute performers. "The economy put things on hold for awhile, but PacSun is back up on its feet, raring to go and coming out of hibernation with a roar," said production and marketing exec Michael LaBarbera.
Director Paul Barresi is currently shooting "Bears on the Prowl," which will spotlight "the chiseled, hairy-chested huskies Barresi is famous for," LaBarbera said.
Featured players include Tom Colt, Josh West and Park Wiley, as well as Randy Storm, whom the company described as "bigger, bolder and beefier."
In related news, PacSun recently picked up "Lost at Sea" featuring Marco Blaze from Euro-label Diamond Pictures and signed North American distro deals with Swiss and British all-male labels Ikarus Entertainment and Late Nite Media.
"Bears on the Prowl" has a late-summer street date. For sales inquiries visit the official PacSun wholesale website or call (800) 333-8149.