Doc Johnson Makes Foray Into Aluminum Production

NORTH HOLLYWOOD, Calif. — Adult novelty manufacturer Doc Johnson has released the Alumination collection of aluminum vibrators, its second foray into using alternative materials.

Each wand-style vibe is made of brushed aluminum, a material known for its light weight, smoothness and hygienic usage, and is offered a lower price point than most aluminum toys — a result of much research and focus during the design process.

“We wanted to do aluminum in a way that we felt was right; we wanted to improve upon what we felt the market already had and offer it at a price that was a lot more competitive,” Chad Braverman, Doc Johnson director of product development and licensing, told XBIZ.

Braverman said there was a very limited selection of this type of product in the market, and the company jumped at the chance to come out with a collection that would not only be a quality product, but also be affordable to the masses.

“You’re limited with what you can do with aluminum when trying to meet a certain price point,” Braverman said. “Aluminum is difficult to work with in terms of designing organic and unique shapes.”

The resulting design is a tube-shaped vibe six inches in length offered in matte metallic colors, and Braverman said Alumination’s sleek look not only appeals to a style-conscious consumer, but also those who are interested in exploring safer sex toys.

“Those are all factors into why we wanted to use aluminum,” Braverman said. “It’s about finding the right materials for the right product. It might compel a demographic that wasn’t initially buying Doc Johnson products to explore new options.”

Braverman said Alumination is the company’s first — but not last — aluminum collection, and several vibrator and insertable styles made of the same material currently are in the pipeline.

Alumination vibes feature a three-speed motor and are packaged in simple boxes for appealing retail merchandising. They are available in black, gold or pink.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

Show More