RockHard Laboratories Names Joshua Maurice President of Sales

Anne Winter
ATLANTA — Male sexual enhancement developer RockHard Laboratories has hired Joshua Maurice as president of sales to develop the company’s international and domestic reach.

“I believe there is a huge potential for all-natural herbal products to break into mainstream distribution,” Maurice told XBIZ. “With Viagra running ads every minute and a lack of awareness within the public for alternative, all-natural remedies, I believe there's an amazingly high market cap for companies that build a brand and produce products with quality and safety in mind.”

Maurice said one of the main reasons RockHard appealed to him was because, after testing the product, he found it actually worked. He said that, on top of the two-year research period RockHard spent at an FDA-certified lab, prompted him to make the move to male enhancement.

“RockHard chose to manufacture their products in FDA-certified laboratories and verify all their products through independent analysis,” Maurice said. “They have risen the bar within the sexual enhancement market, and have already committed to a solid foundation for long term success. I am attracted to businesses and partners that practice good business both ethically and morally, and RockHard Laboratories is a perfect example of doing good business for the right reasons.”

Maurice said he’s ready to take on the challenge of breaking into the international market, which holds stricter regulations and packaging requirements than the U.S., but learned during his time at Liberator the in’s and out’s of developing strong worldwide distribution.

“The international market is a tough nut to crack,” Maurice said. “While there are more regulatory hoops to jump through in various international markets with supplements, they are all easily managed with discipline and a commitment to doing things the right way.”

Maurice said he plans to have RockHard’s recently released Weekend product available throughout Europe, Australia and Singapore by the summer.