Home > News > LELO Screening Short at Cannes Film Fest • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

LELO Screening Short at Cannes Film Fest

LELO Screening Short at Cannes Film Fest
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  37.36%
No
  22.99%
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.
May 8, 2009 1:30 PM PDT    Text size: 
STOCKHOLM — Luxury sex product designer LELO will debut a 15-second film during the Cannes Film Festival, held May 13-24 in Cannes, France. The film will be screened at four locations.

“LELO is luxury and will fit in anywhere art and beautiful esthetics are present and can be appreciated,” LELO Sales and Marketing Manager Shaye Saldana told XBIZ. “LELO works hard at gaining mainstream exposure and if I were to give away all of our secrets, we wouldn’t be LELO would we?”

Saldana said the company collaborated with Canadian postproduction company Spotvision to create a video that “will be viewed by many important eyes.”

On four screens located at four high-traffic areas at the festival — one at the red carpet, one at the entrance to the Palais des Festivals, one at the entrance to the Carlton International Hotel and another at La Croisette — the LELO LUXE line will be featured.

Among the high-end products in the film, all shown in 18-karat gold, are YVA, a precious-metal clitoral vibe; INEZ, reportedly the world’s most-expensive vibrator; OLGA, a G-spot dildo; and EARL, the company’s new “gentleman’s pleasure object.”

"We are excited to be at the world's most famous film festival and meet with celebrities, press and film lovers in Cannes," LELO CEO Kaja Wannberg said.

LELO’s film will share screen time with live feeds from the festival, including interviews with celebrities at festival events and press conferences, movie trailers and program scheduling.

Saldana also said LELO recently was showcased at the Fuori Salone art exhibition in Milan, Italy, a show that focused on how sensuality, seduction and eroticism drive human impulses, and how designers use “pleasure objects” in their creations as art pieces.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!